SHERWOOD RD ORGANICS
Organic butcher and farm, QLD.
Sherwood Rd represents a new age of butchering. They are proud to farm and source ethical and certified organic meats and work closely with the farmers who supply their produce. Malone + Co was first approached to create an e-commerce website which then further developed into the brand creative direction, print and digital assets for the business.
CREATIVE DIRECTION + PRINT ASSETS + WEBSITE + ADVERTISING + ICONOGRAPHY
The Journey.
APPROACH
Malone + Co worked closely with owner Amy Tiller from Sherwood Rd Organics to learn about her business and define the communication pillars that informed the brand. By introducing real photography of the family and suppliers farms, paired with educational modules across the site, M+C was able to build out the brand’s narrative to reflect their unique story and provide a place to learn about, and shop for, local, ethically and certified organic meats.
THE OUTCOME
In 2019, Sherwood Rd Organics’ new website successfully captured more than 800 orders over the Christmas period up 400% from the previous year. The website assisted Sherwood through the 2020 Covid lockdowns, by offering their customers a click and collect service and Christmas pre-orders. Print media and advertising engagement has helped direct more customers to the shop and increase awareness of the beautiful and authentic brand and company that it is.
What the client thought.
“Malone + Co have managed the entire brand refresh process and the ongoing support is great. They offer us creative, effective and current tools which have created the perfect website for our business. It is a pleasure working with such talented designers/marketers!”.
AMY TILLER – OWNER
