BEAUTE BOUTIQUE
We were engaged by Beaute Boutique to elevate their existing brand. After recently relocating their salon, they sought to grow their business with style in their new area. We began by capturing stunning photographs and videos of the salon and its treatments, then progressed to building a sophisticated new website.
SCOPE:
+ Salon and Treatment Photography
+ 2x Treatment videos
+ 1x Founder video
+ Shopify website
The Journey.
OUR APPROACH
With meticulous pre-production planning, we established the look and feel Ash, the founder, envisioned for her salon. We ensured the tone was perfect for her brand and the intended use of the new content. A site visit helped us prepare thoroughly for the shoot. Acknowledging that the photos and videos would be used across a website, social media, print applications, and educational materials, we created a detailed shot list to capture all the necessary components. Once the shoot was complete, we had a wealth of high-quality content to build the new website. We approached the website with careful planning and precision, ensuring the user experience was tailored to the business’s needs, focusing on service over products..
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THE OUTCOME
The shoot day went smoothly, resulting in a robust library of images and three lengthy videos, including a founder video that encapsulates the brand’s essence. With this new quality content and a fresh website, Beaute Boutique confidently launched into a new area of Melbourne, expanding their reach and presence. The brand’s new, confident look has provided Ash with a solid platform to grow her vision without hesitation, allowing for new opportunities and events.
What the client thought.
“I can’t recommend Malone Co highly enough! They really stood out to me initially as they are very creative, modern and relevant in todays times. The whole experience has been fun, smooth, efficient and absolutely exceeding expectations.
As an existing business I was looking for a complete online revamp and elevation from what I had. We began with photography and videography in my clinic space. This gave us an updated brand identity, and allowed them to use that content whilst rebuilding my website, which is FANTASTIC!
We have recently completed all 3 projects and I can’t wait to work with them again..
ASHLEE WAREHAM– FOUNDER
