What does it take to start a business and build a brand?
Justine Malone, the Founder and Creative Director at Malone + Co, engages in insightful discussions with a diverse range of entrepreneurs, encompassing both emerging talents and established figures in the Beauty, Fashion, and Lifestyle sectors. With cool confidence, truthful answers and meaningful conversations, we gain profound insights into the essential elements of entrepreneurial ventures and brand development.
Introduction and Trailer


EPISODE 6
Sophie McGrath
Founder/ SMPR + Bed Intentions dept
@sophiemcgrathpr
@bedintentionsdept
Join Justine in a captivating conversation with PR specialist and entrepreneur Sophie McGrath. Discover Sophie’s journey in building a renowned PR agency. Uncover the magic and mystery of PR as Sophie shares key insights for success, along with practical advice for small businesses looking to master their own PR. Get ready for inspiration, valuable lessons, and a sneak peek into Sophie’s upcoming groundbreaking product brand.
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EPISODE 5
Shelby Van Zwol
Founder/ Chain Social, Chain Creative, Penny Social
@chainsocial
@pennysocial_ugc
@chaincreative
Join us on a journey into Shelby Van Zwol’s remarkable story. She defied norms from a young age, embracing work opportunities and drawing inspiration from her hardworking mother. After years of working for others, Shelby followed her intuition and became an entrepreneur. From a humble room, she created a stunning office and studio in Mornington. Shelby’s wealth of knowledge and experiences in business is a gold mine for aspiring entrepreneurs. In this discussion, she offers invaluable insights and practical advice for success in today’s fast-paced world. If you’re a young entrepreneur seeking inspiration and guidance, don’t miss this conversation. Uncover the truth behind Shelby Van Zwol’s extraordinary journey and discover the wisdom that awaits you.
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EPISODE 4
Steffanie Ball
Founder/ En Gold + Yoli
@en._gold engold.com.au
@yoli_haus yolihaus.com
Justine Malone, Founder and Creative Director of Malone + Co Studio sits down with Steffanie ball, founder of En Gold and Yoli to talk about how her small-scale, side gig Instagram hustle grew into an internationally recognised furniture design studio. Steffanie’s story takes us through her adventures of trial and testing a multitude of careers and jobs, to a heartthrob love story and two successful businesses. Her journey highlights just that…the journey…and the unexpected opportunities that can appear.
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EPISODE 3
Sally Crinis
Founder/ BOX-IE and Stella & Co
@stella_co stellaco.com.au
@weareboxie box-ie.com.au
In this episode of Truth on a Pedestal, Justine Malone, Founder and Creative Director at Malone + Co Studio sits down with business women Sally Crinis to discuss her journey from the country girl and world traveller to one of Melbourne’s most sought-after events producer and gifting service. This podcast is created to inspire new and young business owners, juggling mums, trapped dreamers and hustling startups. Pop your headphone in and enjoy.
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EPISODE 2
Georgia Geminder
Founder/CEO of Gem
Justine Malone, Founder and Creative Director at Malone + Co sits down with a Female entrepreneur and Forbes 30 under 30 businesswomen, Georgia Geminder, Founder and CEO of Gem. Geminder’s breadth of knowledge in the beauty industry is enlightening, inspiring and a must-listen for any new and young business owners. This podcast covers the ideas, developments, production and marketing aspects of launching a business and building a brand.
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EPISODE 1
Natasha Wilton
Founder/Designer of Natasha Wilton
bynatashawilton.com @bynatashawilton
Justine Malone, Founder and Creative Director at Malone + Co Studio sits down with Natasha Wilton from the Gold Filled Jewellery label ‘By Natasha Wilton’. They discuss her journey from childhood creative dreamer to becoming a Vogue approved Australian designer. Natasha spills the truth about the reality of what it takes to start and grow a small business from the ground up, while also juggling her three beautiful children and part-time employment as a dietician. Passion, love and care are the key feels that come from this interview, an inspiring combination for any future business dreamer.
Audio and Video by Tim McCartney
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