We’ve got your back.
One creative stop, from idea-to-launch. Melbourne branding, Photography and Website studio… with our multidisciplinary expertise empowering us to accompany you every step of the way.
“Dad built a boat, we sold everything we owned in South Africa and moved onto it, sailed around the world for two years (home-schooled and off the grid) to New Zealand, starting a new life.
No dream is too big to chase, start or try!”
– JUSTINE MALONE –
Justine Malone.
THE HEART BEHIND EVERY CREATION
+ Creative Director
+ Branding/Graphic/Digital Designer
+ Photographer
+ Podcast Host
From the Heart of the Ocean to the Edge of the City:
A Journey into Meaningful Brand Creation
From my earliest memories in South Africa, I was surrounded by the power of dreams. My parents turned an improbable vision into our reality—building a boat from scratch in our backyard and setting sail for two years. This extraordinary journey across oceans taught me the true meaning of resilience, adaptation, and the strength that comes from pursuing something bigger than yourself.
The creative industry has been my ocean—sometimes turbulent, often unpredictable, but always driven by a deep current of passion. My first steps as a website designer in Melbourne were met with setbacks, but each challenge sharpened my resolve. The high-pressure world of advertising almost extinguished my creative fire, but it was in that darkness that I rediscovered my love for design, branding, and the stories that shape us.
Branding, I’ve come to realise, is much more than a logo or a tagline. It’s the heart and soul of a vision brought to life. It’s about capturing the passion, the drive, and the unique essence that makes each brand a vessel for connection and meaning. My work is deeply personal—it’s about helping others navigate their journeys, just as I have navigated mine.
Starting my own studio was not without pain. A failed partnership left me questioning my place in the industry and my capacity to lead. But through that adversity, I found clarity. I rebuilt, redefined my vision, and committed to creating brands that are not just visually compelling but deeply resonant.
Today, I approach every project with the same spirit of discovery that guided my parents’ boat across the seas. I work closely with a select number of clients, immersing myself in their stories, their dreams, and their challenges. My mantra, ‘you do you,’ speaks to the belief that every brand has a unique story waiting to be told—a story that deserves to be crafted with care, creativity, and a deep understanding of its essence.
What sets me apart is my unwavering commitment to each brand I work with. I offer more than just design; I offer a partnership, a shared journey where your brand becomes an extension of my own. My multidisciplinary skills ensure a seamless creative process, where every detail aligns with your vision. Together, we create something enduring, something that not only stands out but stands the test of time.
xx
Justine.
MEET THE TEAM
Malone.Co is fuelled by an independent collective of creative professionals. We work together like coffee and sunrise, time and time again.
Justine Malone
FOUNDER | DESIGNER | PHOTOGRAPHER
As the lead creative at Malone.Co, Justine brings over 15 years of invaluable experience, having collaborated with over 250 brands throughout her career. With a diverse skill set encompassing design, photography, and website development, she possesses a deep understanding of how projects evolve from concept to launch. Passionate about connecting individuals with their brand narratives, Justine thrives on crafting compelling stories that seamlessly integrate a person’s identity with their business vision. With a hands-on approach, she works directly with each client, meticulously aligning projects with their unique brand identity and vision.
Enya Fullsta
DESIGNER | RETOUCHING
Enja, hailing from Sweden, brings a distinct Scandinavian design sensibility to the Malone.Co team. Enja plays a pivotal role in bringing visions to life, seamlessly blending her expertise in graphic design with her skill as a retoucher. Additionally, her proficiency as a digital design and front-end web developer adds invaluable depth to the team, ensuring cohesive and functional design solutions across all platforms.
Matt Cleaves
VIDEO | EDITOR
Matt is a filmmaker who loves turning life’s moments into cinematic gems. From indie projects to bigger gigs such as TV shows and editing for Google, he’s passionate about making stories come alive on screen, where every frame tells a simple tale with heart.
Tim McCartney
CINEMATOGRAPHER | EDITOR
Tim, a seasoned cinematographer, DJ, YouTube expert and music lover, enhances Malone.Co with his diverse industry experience. He excels at capturing authentic moments, infusing our projects with edgy flair. With Tim’s talent, we create impactful and emotive content, elevating our clients’ brands with authenticity and resonance.
Anthony Farrugia
SHOPIFY DEVELOPER
Proudly partnered with Anthony to enhance e-commerce Shopify websites with custom features. With his expertise in Shopify code and design, Anthony transforms sites into bespoke digital spaces, empowering us to elevate e-commerce platforms with unique features.
Anne Parnell
WORDPRESS DEVELOPER
Anne is our invaluable ally for complex WordPress websites at M+C. Her expertise extends beyond development to ongoing maintenance, providing our clients with a reassuring level of security and support.
Miranda Malone
BTS | ASSISTANT
Miranda, our indispensable fashionista and behind-the-scenes (BTS) support, is always on hand to assist our clients with whatever they need, ensuring seamless operations on set.
Ben Gillard
BTS | ASSISTANT
Ben is our hands-on assistant on video production sets. With a degree in cinematography, Ben is ready to help out from audio and lighting to the second cameraman.
Toffee.
CAPTAIN WIGGLEBOTTOM
+ Hot Dog of Collingwood
+ Studio snoozer
+ Fur therapist
+ Silent Podcast co-host
+ Major distraction
Malone.Co is nothing without Toffee, here for the fur love! When he’s not snoozing the day away or playing catch with flies, he’s strutting his stuff in his ever-changing wardrobe, always in style for every season. Besides being the coolest canine on the block, Toffee doubles as your go-to therapy dog. Need a hug? Toffee’s got you covered. Just want someone to gaze into your soul with those adorable eyes? Toffee’s your guy. He’s the fashion-forward furball who’s always ready to fetch smiles and brighten your day!