FLYTE
Flyte needed a compelling brand concept to secure retail placement before production—a bold challenge requiring impactful branding. We crafted a refined brand identity and packaging for their luxury air mattress, which immediately impressed Harvey Norman, resulting in a nationwide order.
Following this, we organised a product photoshoot, integrating the visuals into the final packaging, along with creating warranty guides and user manuals that reflected Flyte’s quality. Our strategic branding turned Flyte’s concept into a market-ready brand, securing retail confidence and driving their success.
SCOPE:
+ Branding
+ Packaging
+ Photography
+ Print collaterial
What the client thought.
“Justine and her team have been a game changer for me as a Founder. Turning my ideas into brands. They’ve been able to provide a clear path for me in navigating the brand creation journey.
Justine has supported my business in creating two brand creatives and one transactional website. Justine was able to simplify a lot of steps and provided actionable advice along the way.
Malone and Co created the brand identity for both brands including visual direction, logos and brand marks and a brand bible. With both brands landing in market for their identity and one brought on by a National retailer due to its strong brand presence in the segment.
Having launched several brands over my time I will continue to utilise Malone and Co for future brands and packaging creatives as we will launch many more brands to come.”.
CHRIS RAJU – FOUNDER
