We understand the crucial role branding plays in every business journey. Like the perfect blend of coffee at sunrise, our design expertise seamlessly merges with your vision and transforms unique concepts into captivating brand identities that resonate with your audience.

Let us shape your brand’s narrative…

Let’s untangle the confusion, crafting a brand identity and strategy that truly reflects your goals and aspirations.

Benefits of strong branding

The rewards of establishing your strong brand.

01.  |  You look unique, which means you stand out from the copy-cat brands.

02.  |  Your well-defined brand identity fosters trust and reliability.

03.  |  Your authenticity attracts your target audience.

04.  |  Strong brands create advocates who drive repeat business.

05.  |  Your brand will create emotional ties with your consumers.

06.  |  Your trusted brand can charge higher prices.

07.  |  Your coherent brand strategy enhances your customer experience.

08.  |  Your strong brand stays true to its identity while adapting to change.

09.  |  Investing in your branding lays the foundation for long-term success.

10.  |  You’re clear on partner brands for collaborations.

11.  |  Your external support/team understand your mission.

+ so much more

We’re blown away by the success of authentic and thoughtful branding.

MILLIE STEVENS: Within weeks of launching, Millie Stevens secured their inaugural wholesale account, a testament to their 'retail-ready' status from day one.

“Justine and her team’s wealth of experience and expertise in their fields made me confident that they would be able to deliver exactly what I was looking for. I felt like they really took the time to understand my goals. Their commitment to excellence and attention to detail were truly impressive, and they made everything so easy and stress-free.


ONDER: Crafted with meticulous precision, Onder's launch saw the organic emergence of User-Generated Content (UGC), a testament to our adeptness in capturing and resonating with the desired message and tone for the target audience.

“Working with Malone.Co has been an absolute pleasure. Justine’s creative vision, professionalism, and attention to detail have truly set her apart. Justine took the time to understand my brand and its unique needs, and the results speak for themselves. From branding to photography to web design, Justine’s expertise has been invaluable every step of the way. She effortlessly brought my vision to life and exceeded all expectations. Not only is Justine incredibly talented, but she is also a joy to work with – always approachable, responsive, and dedicated to delivering the best possible outcome. I can’t recommend Justine and Malone & Co highly enough. Thank you for everything!”.


SIMPLY SQUARED: After undergoing a brand rename and strategic rebranding, Simply Squared successfully expanded both their offerings and audience.

The minute we started working with Justine it was very clear she was the perfect person to help us rebrand our business, she just got it! The whole process was just amazing, it felt like she was part of our team and actually wanted our brand to thrive. Knowing we were working directly with Justine and that she was available whenever we needed to discuss anything made the process so fun and easy. She is truly an amazing creative who got us to see our brand in a new light and came up with things we would have never thought of. We are so proud of what we were able to achieve by working with Malone.C0. 

We are so in love with our brand, it reflects who we are and what we wanted it to look and feel like. Highly recommend Malone Co, truly a pleasure to work with.


SOUL AESTHETIX: The comprehensive brand strategy and rollout for Soul Aesthetix paved the way for confident strides into robust PR and marketing campaigns, setting a strong post-launch foundation.

“Justine and her team have been a game changer for me as a Founder. Turning my ideas into brands. They’ve been able to provide a clear path for me in navigating the brand creation journey. Having launched several brands over my time I will continue to utilise Malone and Co for future brands and packaging creatives as we will launch many more brands to come”.


Branding is more than the logo…to name a few.

Brands we've worked with

Melbourne Branding Specialist and your designer.

Justine Malone

Justine Malone

Justine brings over 15 years of invaluable expertise, having collaborated with over 250 brands in her distinguished career. Her unwavering commitment to influential and strategic branding consistently exceeds expectations. With a passion for storytelling through visual mediums, Justine seamlessly integrates her talents in Graphic/Digital design, photography, and website development. Known for her foresight and holistic approach, she intuitively envisions the bigger picture, ensuring each brand she touches resonates authentically and leaves a lasting impact.

Enja Fullsta

Enja Fullsta

As Justine’s esteemed right-hand designer hailing from Sweden, Enja infuses her creations with an innate Scandinavian sensibility. With a diverse skill set, Enja not only crafts captivating branding and designs but also extends her expertise seamlessly into photography, retouching, and website development. Her multidimensional approach ensures that every project she undertakes embodies a cohesive and compelling brand narrative, reflecting both precision and warmth.



E-commerce product photography

Essential Branding Assets

Ideal for start-ups or brand refresh projects already equipped with a clear strategy or vision. This package provides foundational branding assets essential for establishing a strong brand identity, ensuring coherence and professionalism across all touchpoints.

E-commerce product photography

Strategic Brand Evolution

Tailored for brands seeking long-term success and growth, this package includes all your essential branding assets with the addition of a comprehensive brand strategy.

By aligning your brand’s identity with strategic objectives and market insights, we ensure a solid foundation for future development and expansion, setting the stage for sustained success.

E-commerce product photography

Complete Visual Identity

Designed for impactful launches and website presentations, this package features everything from Packages 01 and 02 plus a half-day photoshoot. Perfect for capturing a small library of high-quality images that showcase your brand’s essence, products, and services, it provides ample content to engage your audience and elevate your online presence from the start.


Truth on a Pedestal Podcast


Truth on a Pedestal

Explore the journeys of innovative founders in fashion, beauty, and lifestyle through our inspiring podcast. Gain insights from industry experts in marketing, PR, and coaching. Perfect for growing businesses seeking motivation and practical advice. Start your journey to success with us – your hub for entrepreneurial inspiration in the fashion and lifestyle world.”

idea-to-launch guide


Free 8-step launch guide

Considering a business idea yet not sure where to start? The path from idea to launch can feel daunting. That’s why we’ve created a free guide to demystify the process and help you embark on your brand creation journey with ease and confidence. Let’s simplify the steps and make your dream a reality. Start your adventure with this guide today!