CALIBRE
Australia’s leading men’s fashion brand.

Soon after a national rebrand, Malone + Co was engaged to develop monthly promotional campaigns, in-store graphics, print advertising and bi-weekly eDMs to increase online and in-store sales. Working with incredible talents such as Mark Coombes, Andrew Vance, Meagan James and Shanna Gualtieri we helped to elevate Calibre into the digital space.

DIGITAL MARKETING + PRINT GRAPHICS + POS + CAMPAIGN CREATION AND ROLLOUT

@calibreaustralia + calibre.com.au

CREATIVE TEAM
+ Justine Malone
+ Mark Coombes
+ Meagan James
+ Camille

OUR APPROACH
M+C worked daily with Calibre to implement creative and targeted content to capture customers and encourage their path to purchase. We provided guided creative support as each campaign was launched and rolled out across socials, Google Ads and email marketing.

THE OUTCOME
In 2019, the collaboration between Calibre and M+C saw the highest record in online sales of any 12 month period. It was a fantastic way to cap off the brand’s 30th anniversary!

What the client thought.

“The current retail climate is exceptionally fast paced and requires a quick turnaround of digital assets which are engaging and causes the customer to stop and take notice. Having a creative partner in Malone + Co helps us to achieve that goal and is an imperative part of our digital strategy”.

MEAGAN JAMES – DIGITAL MARKETING MANAGER