AUSTRALIAN FOOTBALL LEAGUE
AFL Media

The Australian Football League is the pre-eminent professional competition of Australian rules football in Australia. Working in-house with the creative team at AFL House Justine assisted to produce ongoing seasonal graphics to promote all AFL competitions.

AFL RECORD + 2018 GRAND FINAL PARAGE FLYER + CAMPAIGN ROLLOUT + CORPORATE PARTNER COLLATERAL + EVENT COLLATERAL

Proudly worked alongside:
+ Andrew Hutchinson / Creative Director AFL
+ Craig Poore / Lead Designer AFL Record
+ Stephen Lording / Production
+ Michael Lovett / Lead Editor AFL Record
+ Gary Hancock / Editor
+ Howard Kotton / Editor
+ Natalie Boccassini / Lead Photo Editor
+ Nick harding / Photo Editor
+ Michael Wilson / Photographer

APPROACH
Working inhouse with the AFL creative team, Justine Malone assisted with the rollout of campaigns throughout the season. This included print, online and event graphics. A highlight was working closely with The Record team to produce editorial spreads and covers for The AFL Record.

THE OUTCOME
The AFL Record is the leading game-day publication in Australian sport thanks to its dedicated team of writers, designers and photographers.

What the client thought.

“The AFL Record is the leading game-day publication in Australian sport thanks to its dedicated team of writers, designers and photographers. The Record, as its title suggests, is also an important record of vital information and statistics”.

MICHAEL LOVETT – LEAD EDITOR OF AFL RECORD