SWIM CLUB AUSTRALIA
For all Aussie kids, little flippers, critters, splashies and paddlers to Swim Safe for Life with sustainable and long-lasting products.
Swim Club Australia blossomed from the dreams of two sisters who envisioned a simpler, more personal, and joyful approach to swimming activities. We had the pleasure of collaborating intimately with the founders through the final stages of launching their brand. Embracing their vision with open hearts and creative minds, we dedicated ourselves fully to nurturing and expanding their brand, pouring our best efforts into every detail.
BRANDING + PACKAGING + PHOTOGRAPHY + WEBSITE ART DIRECTION
The Journey.
OUR APPROACH
With the branding for Swim Club Australia already established, we aligned our efforts with the existing brand direction and essence. We meticulously considered the colours, tone, mood, energy, and balance of each new element we introduced, ensuring harmony between photography, video components, styling, and the website design. Our goal was to create a cohesive and balanced aesthetic that resonates with the brand’s unique identity.
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THE OUTCOME
The result was a dynamic and vibrant brand, perfectly harmonized through photography, video, website design, illustrations, and product imagery. We achieved a delicate balance between the crisp, white background of the content and the bold, colourful blocks, along with playful animations of the critters. The website emerged as a clean, user-friendly platform that effortlessly embodies the brand’s essence, making every interaction a reflection of its lively spirit.
