Boxes for modern gifting.

Sally Crinis and Lizzie Warmsley approached us with their idea to make gift boxes modern, exciting and well…cool again. The idea came about during the 2020 covid19 lockdown in Melbourne. Sally, owner of a successful event company Stella & Co become quickly aware that her business model needed to change and quickly. From this, Isodate was created and grew fast traction throughout the year, a fun and helpful way to bring joy to those in ‘iso’. With covid the ‘new norm’ and ‘iso’ a phrase of 2020, Sally again knew it was time to transform Isodate into something that would last post covid…from this, Boxie (and Olympia) were born.


@weareboxie +

In collaboration with
+ Justine Malone
+ N+N 
+ Jacqui Erskine


The Journey.

When speaking with Sally and Lizzie, we discussed their idea of the modern-day gift box, making the old cool again. We wanted to combine fun with sophistication, quirk with luxury and character with simplicity. First, we designed a custom website with these ideations in place, choosing the mood, tone and balance required to gain this fine balance of yin and yang. Together with our team, we styled and directed a curated photoshoot, thoughtfully creating each scene for its area of the website.

Box-ie is a clean, modern website with a hint of quirk and a lot of sophistication. The user experience guides the buyer with ease to find the perfect gift within their budget. Box-ie also accommodates large corporate orders that bring joy to staff and events in companies such as nine, AFL, and Afterpay to name a few. Box-ie has a strong and on-brand social appearance and a library of high-quality photography to help promote their premium gifts.

Box-ie, boxes for modern gifting

What the client thought.

Working with Justine, Malone + Co was one of the best decisions we made in the launch of our business BOX-IE.  From the minute we started talking Justine took this project on like it was her own business and we clicked straight away.  Justine talked us through the process and kept us updated at every stage, she listened to us and was always willing to try any ideas we had.  I had no e-commerce experience so the guidance and support Justine provided exceeded my expectations.  She continues to work with us and I consider her part of our team rather than an external agency. The feedback from everyone on the site is so incredible and our success can be attributed to Justine’s expertise“.