ALL THE COLOURS
Enter An Imaginative World Full Of Creative Expression And Possibility.
Children represent the promise of the future, and our commitment to crafting healthy and enjoyable products that allow them to express their inner creativity aligns perfectly with our core values. When Founder Brooke approached us with her vision to develop an exquisite all-in-one paint kit that embodied quality, sustainability, and lasting appeal, our enthusiastic response was an immediate “YES!” Collaborating closely with Brooke, we were genuinely moved to see tears of joy during our first brand presentation. This emotional connection set the foundation for a strong partnership, as we worked our magic to bring her vision to life through exceptional packaging, captivating photography, and a compelling website.
BRANDING + PACKAGING + PHOTOGRAPHY + WEBSITE ART DIRECTION
The Journey.
OUR APPROACH
Deeply resonating with the purpose and vision of this brand, we embarked on this project with a great deal of passion and commitment. Our goal was to fashion a brand that could effortlessly embrace the vibrancy and creative chaos of childhood, yet maintain a sense of calm, fun, and playfulness. We also had an eye on the future, envisioning the brand’s expansion into various new products. Consequently, we took care to ensure that the overall look, feel, assets, and functionality of the brand could be versatile and adaptable, accommodating a wide range of offerings.
Furthermore, we aimed to create packaging that would seamlessly blend into a home environment, eschewing a strictly “kid-like” appearance in favour of a design that was both aesthetically pleasing and functional for all.
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THE OUTCOME
The result surpassed our every aim. While working within the brand launch budget, we realised an inviting vision for young creative enthusiasts. The brand made its debut with a single product, perfectly timed for the Christmas gifting season. Brooke now possesses a robust brand with a crystal-clear message, ready to be introduced to brick-and-mortar stores, marking a promising journey ahead. With more products and innovative ideas already in the pipeline, All The Colours is well-equipped with a comprehensive brand guide to further extend her brand’s impact and creative offerings.
