Australian owned/made natural oral care.

In early 2020 (before the current website), Georgia Geminder, the entrepreneur and owner of Gem-Products, spoke with us about her vision and business goals to bring the Gem brand to life online, automate sales and educate the user. Our aim was to also enhance the product exposure, create a beautiful experience for the user and design a website that encapsulates the natural, carefree and wholesome energy that is Gem.


In collaboration with
+ Nina Abrahams / Graphic Designer
+ Arielle / Video
+ Lost in Love Photography / Photography
+ Eloise Jenkins / Photography
+ Camille

The Journey.

At the time of this project, we knew this brand was going to be big, so the vision for its future was at the forefront of our minds when creating the UI of the website. Consideration of online trends, social proofing, upselling, product education, site speed and automated sales all came together to create a beautiful experience for the user.

Since the launch of the website in late 2020, Gem has announced a partnership with Mecca Cosmetics . Their online subscriptions and automated sales continued to increase businesses revenue, along with their online exposer and the development of the brand. 

Georgia approached Malone + Co a second time, to produce the new and current website.

What the client thought.

“It was such a pleasure to work directly with Justine, who was available 24/7 for any little amendment we decided at the very last minute. Justine is thorough, has amazing attention to detail and her customer service is impeccable! Our new website has completely changed our business. It is fun, bubbly, but also sleek and professional. We are in love. Could not recommend Justine more!”.