BEAUTIFUL BEING
A one-stop online destination for natural beauty, lifestyle & pleasure.

Beautiful Being was inspired by a desire to bring brains back into beauty through integrity and intelligence and to create a connected community who are discerning in their choices and gravitates toward the same things. When founder, Lauren Robertson approached us with her idea to create this brand, we knew something special was about to happen.

STRATEGY + BRANDING + PHOTOGRAPHY + VIDEO + SOCIALS + WEBSITE

@_beautiful_being_ + beautiful-being.co

CREATIVE TEAM:
+ Justine Malone
+ Annabel Acton
+ Tim McCartney
+ Sharon Purumal

OUR APPROACH
We took on this project with the aim to create a brand that nestled perfectly between the beauty and fashion industries, with a confident edge, yet not too loud. This balance required us to thoroughly understand why BB was unique, what was the story we were going to tell, and how could we create a home for other brands, products and founders to feel safe, supported and be part of.

THE OUTCOME
Beautiful Being proudly launched in 2022 with a strong brand story and strategy for its business goals and growth. This was supported by a full suite of custom-designed brand assets, breathtaking photography and a video that makes the viewer ‘feel’ something. It’s more than another beauty brand, it’s the start of something beautiful.