Onder Organic
Elevated essentials for all-day, everyday wear; for the curious hours, and the cuddly ones too.
From idea-to-launch, we collaborated closely with Dani, the visionary founder behind the exquisite brand Onder. Together, we meticulously crafted a refined, childlike, and elevated brand identity, encompassing designs, content, and digital presence. Our partnership extended from selecting the perfect hues for garment labels to orchestrating the strategic marketing campaign for the grand launch. At every juncture, we were there with Dani, ensuring her vision came to life seamlessly.
Onder’s inaugural product line, “Undiethings,” comprises 100% organic children’s undergarments, embodying the brand’s commitment to quality and sustainability.
STORY + BRANDING + PACKAGING + PRINT MEDIA + PHOTOGRAPHY + VIDEO + SOCIALS + WEBSITE + LAUNCH MARKETING
The Journey.
OUR APPROACH
The founder of Onder, Dani, approached Malone.Co with a vision: to craft comfort, softness, and sustainability for children. She envisioned high-quality, soft, and cosy undergarments that would not only keep kids comfortable but also withstand the test of time, designed to be passed down between siblings—a testament to sustainability and quality. Importantly, she sought a product free from any harmful elements, given its close proximity to children’s delicate skin. We actively listened to her needs and initiated the journey by crafting a compelling brand narrative, upon which the entire visual identity was meticulously built.
THE OUTCOME
The result is a contemporary, uncluttered, serene, and approachable brand – one that strikes the perfect balance of simplicity and engagement. At every interaction point with the brand, we took a step back, ensuring that we remained in harmony with the narrative we wished to convey. This commitment to alignment extended from the mood set during the photoshoot to the choice of materials for packaging. In every aspect, Onder embodies the wonder and beauty of its (w)onder(ful) journey.
What the client thought.
“Working with Justine from Malone & Co has been an absolute pleasure. Her creative vision, professionalism, and attention to detail have truly set her apart. Justine took the time to understand my brand and its unique needs, and the results speak for themselves. From branding to photography to web design, Justine’s expertise has been invaluable every step of the way. She effortlessly brought my vision to life and exceeded all expectations. Not only is Justine incredibly talented, but she is also a joy to work with – always approachable, responsive, and dedicated to delivering the best possible outcome. I can’t recommend Justine and Malone & Co highly enough. Thank you for everything!”.
DANI FAILLA – FOUNDER
