ILAND CO – EURO-STYLED MANOR
Australian label inspired by coastal lifestyle, sustainably and ethically sourced. Slow fashion for endless holidays, Kimonos, kaftans, capes, shrugs, …
We had the delightful opportunity of immersing ourselves in the enchanting ambiance of a Euro-style vintage and heritage-inspired garden manor, where we embarked on a captivating photography session for our esteemed client, iland co. Meticulously curating every detail, from the exquisite location selection to hand-picking the perfect model and meticulously arranging the styling, we were dedicated to narrating a compelling tale and evoking a distinct mood through our work..
PHOTOGRAPHY
CREATIVE TEAM
+ Justine Malone
+ Tim McCartney
+ Enja Fullsta
The Journey.
APPROACH
Our main goal was to infuse a holiday feel into the photos, which led us to search for a Melbourne-based location with a European aesthetic. On the set, we meticulously designed a warm and radiant lighting arrangement to evoke the sense of a joyful escape. During post-production, we employed colour grading methods to replicate the delightful light nuances reminiscent of vacation spots abroad. This harmonised perfectly with the brand’s commitment to a ‘perpetually on vacation’ philosophy. Attention to styling was paramount, ensuring the products were showcased to emphasise their adaptability and visual charm.
THE OUTCOME
The final result proved immensely rewarding, as iland co now possesses an extensive collection of captivating images that can be seamlessly integrated across their website, marketing materials, and social media platforms. The photographs beautifully showcase the impeccable fit, intricate details, and superior material quality of the products, thereby elevating the brand’s visual narrative to new heights.
