From the Heart of the Ocean to the Edge of the City:
A Journey into Meaningful Brand Creation

From my earliest memories in South Africa, I was surrounded by the power of dreams. My parents turned an improbable vision into our reality—building a boat from scratch in our backyard and setting sail for two years. This extraordinary journey across oceans taught me the true meaning of resilience, adaptation, and the strength that comes from pursuing something bigger than yourself.

The creative industry has been my ocean—sometimes turbulent, often unpredictable, but always driven by a deep current of passion. My first steps as a website designer in Melbourne were met with setbacks, but each challenge sharpened my resolve. The high-pressure world of advertising almost extinguished my creative fire, but it was in that darkness that I rediscovered my love for design, branding, and the stories that shape us.

Branding, I’ve come to realise, is much more than a logo or a tagline. It’s the heart and soul of a vision brought to life. It’s about capturing the passion, the drive, and the unique essence that makes each brand a vessel for connection and meaning. My work is deeply personal—it’s about helping others navigate their journeys, just as I have navigated mine.

Starting my own studio was not without pain. A failed partnership left me questioning my place in the industry and my capacity to lead. But through that adversity, I found clarity. I rebuilt, redefined my vision, and committed to creating brands that are not just visually compelling but deeply resonant.

Today, I approach every project with the same spirit of discovery that guided my parents’ boat across the seas. I work closely with a select number of clients, immersing myself in their stories, their dreams, and their challenges. My mantra, ‘you do you,’ speaks to the belief that every brand has a unique story waiting to be told—a story that deserves to be crafted with care, creativity, and a deep understanding of its essence.

What sets me apart is my unwavering commitment to each brand I work with. I offer more than just design; I offer a partnership, a shared journey where your brand becomes an extension of my own. My multidisciplinary skills ensure a seamless creative process, where every detail aligns with your vision. Together, we create something enduring, something that not only stands out but stands the test of time.

xx
Justine.