EPISODE 14
Lia DiMingo
Founder/Portier
Building a Lifestyle Brand with Soul: Lia DiMingo on Creativity, Motherhood and Scaling Portier
This episode of Truth on a Pedestal goes deep into what it truly takes to build and scale a modern lifestyle brand. Justine sits down with Lia DiMingo — founder of Portier, one of Australia’s fastest-growing lifestyle and fashion labels — for an honest conversation about creativity, identity and the realities of growing a business while raising a family.
Lia shares how Portier evolved from a simple baby-carrier idea into a nationwide fashion brand now expanding into the USA. Together, they explore the creative direction behind a magnetic brand identity, what founders should consider before investing in content or photography, and how to build a brand ecosystem that supports sustainable growth.
If you’ve ever wondered:
“How do I scale a brand without losing myself?”
“What content actually builds trust?”
“How do I create a visual identity that feels aligned?”
“When is the right time to hire help?”
“How do I balance motherhood and entrepreneurship?”
— this episode offers grounded, practical and deeply human insight.
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