EPISODE 11
Samantha Harrison
Founder/ Primary
Seated with Samantha Harrison, founder and visionary before Primary, we explore the journey and peaks of the idea-to-launch process. Sam’s transformative journey, from navigating personal and professional setbacks to launching a successful brand leaves us with honest and valuable insights on resilience, thick skin, and the power of perseverance as an entrepreneur. This podcast is perfect for those who are ready to say ‘yes’ to their life shifting idea.
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How life Experiences and setbacks shape an entrepreneur.
In the fast-paced world of entrepreneurship, resilience is not just an asset; it’s a necessity. This week on “The Truth on a Pedestal” podcast with Justine Malone, we had the pleasure of speaking with Samantha Harrison, the founder of Primary, a newly launched lingerette brand, who shared her incredible journey of turning life’s challenges into a newly launched business dream.
From Idea to Reality
The inspiration for Primary came during a family trip to New Zealand, where Sam discovered a unique lingerie store that provided a delightful shopping experience. This sparked the idea of creating a similar space in Australia, where buying lingerie could be a joy rather than a chore. However, bringing this vision to life was not without its hurdles.
Life’s Setbacks and Lessons
Sam candidly shared how her journey was marked by significant setbacks, including the postponement of a major project she had dedicated over two years to. This experience, coupled with the personal and professional challenges brought about by the COVID-19 pandemic, having kids and family dynamic changes shaped her resilience and thickened her skin, preparing her for the entrepreneurial path ahead.
Strategic Shifts and Brand Building
Launching Primary required not only a clear vision but also strategic planning and adaptability. Initially envisioning a physical store, she pivoted to an online launch to build hype and test the market before committing to a bricks-and-mortar presence planned for the following year. This strategic shift was crucial in managing resources and gauging customer interest.
The importance of a strong brand foundation was another key takeaway from her journey. Collaborating with a branding agency, she developed a brand strategy that encompassed everything from visual identity to tone of voice. This meticulous approach ensured that every touchpoint with customers reflected the brand’s values of comfort, empowerment, and exceptional service.
The Power of a Support System
Behind every successful entrepreneur is a robust support system. For the founder of Primary, this included her husband, who helped with the technical aspects of setting up the online store, and a mum-team of branding and marketing experts who provided invaluable guidance and feedback. Their collective efforts and willingness to challenge her ideas were instrumental in shaping the brand’s direction.
Looking Ahead
As Primary continues to grow, the founder’s vision remains clear: to create a beautiful, comfortable space where all women feel special and empowered. With plans for a physical store on the horizon, she remains committed to her mission, armed with the resilience and lessons learned along the way.
Conclusion
The journey of building a brand is seldom straightforward, but as the story of Primary shows, resilience and strategic thinking can turn setbacks into opportunities. Whether you’re an aspiring entrepreneur or simply seeking inspiration, this episode of “The Truth on a Pedestal” offers valuable insights into the power of perseverance and the importance of a strong brand foundation.
Tune into the full episode to hear more about this inspiring journey and gain actionable advice on building your own resilient brand.
