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TWANA
Building long-term solutions designed around your business to stand the test of time.

Twana approached us with a distinct goal – to break away from the conventional image of a software company. They are driven by a strong sense of purpose and specialize in creating sustainable software. At the core of their ethos is a people-centric focus, where they prioritize their team and clients, treating them with empathy and care. This approach empowers them to develop tailored solutions for other businesses.

Our collaboration with Twana was based on a shared vision and a mutual passion for their unique approach. We were enthusiastic about assisting them in crafting a compelling brand story, and expressing their narrative through impactful branding, photography, and a new website. Together, we embarked on a journey to showcase Twana’s distinctive identity to the world.

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STORY + BRANDING + WEBSITE

twana.com.au

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The Journey.

OUR APPROACH
As we embarked on this project, we made a conscious decision to set aside preconceived notions about software and delved into a fresh narrative centred on ethics in an industry known for its rapid technological advancements. Our primary objective was to ensure that the founder, Ian, was in perfect alignment with his brand. We firmly believe that when a founder’s vision and purpose align with their business, it fosters a similar alignment within their team, promoting stability and paving the way for sustainable future growth.

Drawing inspiration from Ian’s personal background and values, we concentrated on finding ways to harmonise and integrate these aspects into his business, creating a cohesive and authentic representation of his vision.

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THE OUTCOME
The result was beyond Ian’s wildest expectations, yet it resonated with him perfectly. The essence of the brand coalesced seamlessly, encompassing everything from the gentle yet confident logo to the endearing elephant icon, the carefully selected colours, engaging copy, tone of voice, and the user-friendly website UI. Our photoshoot provided the finishing touch, striking the ideal balance between professionalism and approachability.

Additionally, since the launch of Twana, Ian’s business has experienced remarkable growth. His brand story has served as a guiding light for his business strategist, enabling him to expand in an authentic and purposeful direction.

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