Tilla Jewellery
Tilla Jewellery came to MaloneCo—Studio as an established jewellery brand that had outgrown its DIY beginnings. The founder had created the original logo, visuals and first photoshoot herself, but the brand identity, photography and website no longer reflected the level of artistry, Turkish heritage and Melbourne fashion influence at the heart of the label. Tilla needed a branding agency and high end jewellery photoshoot partner who could refine the brand strategy, elevate the visual identity and create a more polished ecommerce presence for their next phase of growth.
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SCOPE:
+ Creative Direction
+ Brand Strategy
+ Branding
+ Photoshoot
+ Website
Our Approach
The project began with a deep dive into Tilla’s brand story, audience and long term vision, clarifying the core narrative of contemporary jewellery rooted in Turkish heritage and expressed through Melbourne’s modern fashion culture. From there, a new brand strategy and visual identity were crafted, including refined logo marks, a considered colour palette and graphic elements that felt both timeless and expressive. This strategic foundation then guided a curated jewellery photoshoot in a high calibre studio setting, capturing intimate detail, texture and movement in a way that felt premium yet approachable. Finally, the refreshed brand and imagery were brought together in a rebuilt website, designed for an intuitive ecommerce experience that is easy for the Tilla team to update as the brand and collections continue to grow.
The Outcome
The result is a cohesive brand identity and online presence that now feels as elevated as the jewellery itself. Tilla Jewellery’s story is clearly communicated across every touchpoint, from logo and typography to campaign imagery and product pages, giving customers a confident, luxurious and consistent brand experience. The new photography and website position Tilla as a contemporary, design-led jewellery brand rather than a small startup, supporting higher value purchases, stronger customer trust and a future ready platform for ongoing launches, content creation and marketing.
Behind the Lens
