SOUL AESTHETIX
Soul Aesthetix is a skincare brand inspired by the innovation and ritual of K-Beauty. With a unique two-part product system designed to work in harmony, the founders needed more than a logo — they needed a brand identity, packaging and digital presence that captured their vision and set them apart. MaloneCo—Studio was approached as the creative lead to bring their idea to life and guide them through every stage of the brand launch.
NAMING + BRANDING + PACKAGING + PHOTOGRAPHY + WEBSITE
The Journey.
OUR APPROACH
We worked with the founders from day one to shape the brand. Starting with the name and brand story, we built an identity that reflected the product’s dual system and K-Beauty inspiration. We created custom packaging that felt modern and elevated, yet different from competitors. Our photography focused on fresh skin, clean textures and lifestyle imagery, giving the brand a strong visual voice. To complete the launch, we designed a seamless eCommerce website that made the range easy to explore and shop.
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THE OUTCOME
Soul Aesthetix launched as a complete brand — from idea to market-ready. With branding, packaging, photography and a polished online store, the founders entered the market with confidence and credibility. Their two-part product was positioned as both innovative and accessible, supported by brand assets that were modern, soulful and aligned with their audience.
What the client thought.
“Justine and her team have been a game changer for me as a Founder. Turning my ideas into brands. They’ve been able to provide a clear path for me in navigating the brand creation journey.
Justine has supported my business in creating two brand creatives and one transactional website. Justine was able to simplify a lot of steps and provided actionable advice along the way.
Malone and Co created the brand identity for both brands including visual direction, logos and brand marks and a brand bible. With both brands lauded in market for their identity and one brought on by a National retailer due to its strong brand presence in the segment.
Justine also provided the website build and design alongside our social media design. Providing a stunning aesthetic for our brand.
Having launched several brands over my time I will continue to utilise Malone and Co for future brands and packaging creatives as we will launch many more brands to come.”
CHRIS RAJU – FOUNDER
