prime skin
Skincare line.
When founder Jana first approached malone—co in 2021, Prime Skin was simply an idea. She had a vision for a skincare brand she believed in, but needed the strategic and creative foundations to bring it to life.
Together, we built a brand from the ground up, developing a distinctive visual identity, logo, colour palette and packaging that felt considered, timeless and unmistakably theirs. Every decision was made to ensure the brand would stand confidently in one of Australia’s most competitive industries.
What began as the launch of a single skincare product has since grown into a complete range.
SCOPE:
+ Brand Strategy
+ Branding
+ Packaging
Our Approach
When Jana first approached malone—co in 2021, she had a clear vision for Prime Skin. She imagined a bold, uppercase logo paired with a vibrant pink identity. Before putting pen to paper, we took the time to understand the brand, its audience and where Jana wanted the business to grow.
Through our strategy process, it became clear that the strongest direction for Prime Skin was something far more considered. Together, we created a softer, lowercase wordmark and calming blue palette that better reflected the trust, care and credibility the brand wanted to build.
Over the next two years, Jana focused on refining her formulations, growing an audience and learning more about her customers. As the business evolved, she returned to malone—co to subtly refine the brand ahead of launching the full skincare range. Rather than reinventing the identity, we made thoughtful adjustments to the logo and colour palette, ensuring the brand had matured alongside the business.
The Outcome
Today, Prime Skin is a growing skincare brand with an identity that feels timeless, trusted and unmistakably its own. What began as a strategic shift away from the original vision became the foundation for a brand that could confidently expand from a single product into a complete skincare range.
It’s a reminder that strategy isn’t about designing what you imagine your brand to be. It’s about uncovering what your brand truly needs to become.
What the client thought.
JANA TANGALAKIS — FOUNDER
