La Oribeli
Launching a luxury brand takes more than beautiful design. It takes strategy, creative direction and a team that understands how every detail contributes to the bigger picture. As a Melbourne branding and photography studio, we partnered closely with La Oribeli to launch La Oribeli through logo/brandmark creation, campaign photography, eCommerce photography, website and launch invitations. The result is a timeless, statement brand that was ready for a Sydney media launch reveal and featured in Harpers Bazaar. La Oribeli is a brand that feels considered at every touchpoint and was built to launch with confidence from day one.
SCOPE:
+ Brandmark and logo
+ Campaign Photography
+ Product Photography
+ Launch invitation
+ Website
Our Approach
From our very first conversations, our focus was on helping create a brand that felt refined, distinctive and true to Millie, the founder’s vision. We created the logo and wordmark before a full campaign production alongside an experienced team of stylists, hair and makeup artists, filmmakers and creative specialists. As both a Melbourne photographer and fashion photographer, our role extended beyond capturing beautiful imagery. Every photograph was thoughtfully art directed to create emotion, celebrate the jewellery and position La Oribeli as a premium luxury brand. We then moved into the studio to capture detailed product photography before bringing everything together in a clean, elevated eCommerce website.
One important consideration throughout the project was ensuring the messaging around lab-grown diamonds was clear and transparent. Rather than treating it as fine print, we integrated this throughout the website so customers could shop with confidence while preserving the premium feel of the brand.
The Outcome
La Oribeli launched with a complete brand experience that felt polished, cohesive and ready for the world. From premium packaging and striking campaign imagery to detailed product photography and a luxury eCommerce website, every element worked together to tell one clear story. Supported by Kateco with a strategic PR rollout across Sydney and Melbourne, the brand was able to launch into media, influencer campaigns and events with confidence. More than creating beautiful assets, we helped build a brand with the clarity, consistency and creative direction to stand confidently alongside established names in the luxury jewellery space.
team
BRAND: @laoribeli @milsyjones
PHOTOGRAPHER: @justine_malone_
CREATIVE TEAM: @malone.co.studio @alyssa.soll
PR: @katecopr
CONTENT LoFi: @manimode
VIDEO/LIGHTS: @fuelcellbnyg @timmccartneyau
STYLING: @marina_didovich
HAIR: @nickymakeup
MODEL: @sienamolloy / @chadwickmodels
MAKE UP: @chantellebaker @thewidsorhotel
behind the scenes
