FLO & AUG
Making every event fabulous.
Flo & Aug enlisted the expertise of Malone.Co to craft a vibrant, joyful, and exuberant branding package for their meticulously curated children’s parties. Our team was utterly impressed by Founder Dagmara’s remarkable talents and eagerly anticipated the opportunity to showcase her skills through our branding efforts.
STORY + BRANDING
Approaching the project, we considered both children and adults as our target audience. It was essential for the brand to exude a child-friendly appeal to attract parents while maintaining a sense of sophistication and avoiding the pitfalls of appearing overly juvenile or resembling a typical, low-quality, and tacky party brand.
The result was a meticulously balanced brand that struck the perfect harmony between playfulness, uniqueness, and a refined sense of brand identity. We developed a comprehensive set of assets encompassing patterns, textures, fonts, colours, logos, and brand marks. This versatile brand now maintains a consistent, elegant appearance and is poised for graceful growth.