FLINT
Flint was founded by Chloe and had been running for 18 months when she realised the brand needed to be elevated to reach her next goals such as launching into David Jones and other top Australian retailers. She approached MaloneCo—Studio for a complete rebrand, covering strategy, logo, colours, packaging, photography, styling, and a new eCommerce website. Over a period, we worked closely with Chloe through the slower pace of tech product development and custom packaging design, ensuring every detail was carefully curated. The result was a polished, premium brand launch that positioned Flint for high-end retail and gifting. Since relaunch, Flint has expanded into more stores across Australia and internationally, proving the power of investing in a strategic rebrand.
SCOPE:
+ Rebrand
+ Packaging
+ Creative Direction
+ Website
