Self-tanning for lustrous loved-up skin.
BODBASE was dreamt up by a mother-daughter duo with a wholesome desire for beauty, self-cultivation and wellness. Alex and Jackie Jennings approached Malone + Co with their product, branding and packaging. They were seeking a team to further lead the brand to the final launch stage for their new brand and idea.
CREATIVE DIRECTION + PHOTOGRAPHY + VIDEO + SHOPIFY WEBSITE
+ Cohen Medson
+ Justine Malone
+ Jack Cail
We engaged with BODBASE halfway through their launch journey. The branding and packaging were already established, therefore we were able to utilise the look and feel of those elements and further create content and a website to support that direction. Our aim was to bring a semi-retro European summer vibe to the brand. Blue skies, effortless beauty and a bit of ‘calm cool’.
Our photography and video captured the models with a perfect balance between sensual and editorial. This style supported the brand’s TOV “loved up skin”. A well-planned content day and shot list allowed us to design and build a website that was custom for the brand (no cookie cutters here). The site launched with a successful response and the marketing and social media collateral has months of content to support the first year of growth.