Australia’s leading demographic and environmental forecasters.

Thousands of people and organisations use .id’s population insights to confidently plan their future. They are the leading demographic and environmental forecasters in Australia.

The .id community consists of more than 600 websites for over 250 local government areas and their suburbs across Australia and New Zealand. Local governments fund these tools and make them available as a public resource to help communities make informed decisions.


@populationexperts + id.com.au

The Journey.

Each product at .id tells a different story, heavily backed up with data and statistics. It was our job as designers to turn that data in a visual language,  crafting print and online graphics in a way that is engaging, clear and informative.

Since 2014, we have worked with .id to build up a library of sale tools that have helped the business explain and sell their products in an easy and cohesive way.

The Gift.

20 YEARS OF .id
After 20 years in business, Owner Ivan Motley approached M+C to design an 80-page coffee table book to present as a gift to the .id staff. The book encapsulated the history of the business, from the early days working from an apartment, through the decades to its now two-story office in Collingwood, VIC. The book included photos of each staff member, stories, quotes and a detailed timeline of the key events. A beautiful sentiment and piece of history for the business.

What the client thought.

We approached Justine because we were looking for someone who could quickly understand our brand and bring new ideas whilst being flexible enough to listen to our ideas and adapt to our style, which we had given a lot of thought to. Because we don’t have graphic designers in-house, it is also important that our graphic design partner could respond within a reasonable timeframe when we needed them. Working with Justine is so easy! She values the relationship, responds very quickly, provides a range of ideas, keeps the project moving at a good pace, makes good recommendations and is always open to our ideas. Her approach is very professional in a relaxed and friendly way. We recommend Justine to our own clients – that probably says it all!