Does your business look and feel ready for where you’re trying to take it?

Your business has evolved and your brand, website, content and messaging should evolve with it. We help founders identify what’s holding their brand back and create a clear path forward.

Three signs you’ve outgrown your brand

01

Your business has changed

Your offers have evolved, your audience has grown and your goals are bigger than they were twelve months ago.

02

Feeling disconnected

You know the business is good. But your website, content or branding isn’t reflecting the quality of the work you do.

03

Ready for growth

You’re preparing for your next chapter with new products, services, retail opportunities or expansion and your brand isn’t keeping up.

You’ve built the business.
Now it’s time for the brand to catch up.

Many founders come to us convinced they need a new logo, website or photoshoot. Sometimes they do. Sometimes the real opportunity lies elsewhere. Our role is to step back, look at the bigger picture, and identify what’s creating friction in your brand ecosystem.

We help founders create brands they’re proud to grow.

Brand Agency

The process

Often, the work happening behind the scenes in your business is not clearly reflected in your brand. This disconnect can leave you feeling like something isn’t quite clicking.

01 — Audit & Discovery
Understand where you’re at.

02 — Roadmap
Identify priorities.

03 — Build & Refine
Branding. Photography. Website. Content. Whatever is needed.

Our custom Brand Audit

Designed to uncover the gaps, identify opportunities, and provide a clear roadmap forward.

You’ll receive insight into:
How your brand is currently perceived
Your strengths, weaknesses and growth opportunities
A structured action plan to move your brand forward with confidence

clients who transformed their brand

It was such a pleasure to work directly with Justine, who was available 24/7 for any little amendment we decided at the very last minute. Justine is thorough, has amazing attention to detail and her customer service is impeccable! Our new website has completely changed our business. It is fun, bubbly, but also sleek and professional. We are in love. Could not recommend Justine more!“.

GEORGIA GEMINDER – OWNER OF GEM-PRODUCTS

“I am so thrilled that I was connected with Justine to create a custom coffee table book! She made the whole process so easy and worked incredibly hard to meet a tight deadline. I was so impressed with her ideas and creativity! She produced a book that is simply stunning. Justine is professional, reliable and so lovely! I will definitely work with Justine again for any future design needs!”

BEC HEWITT – AUSTRALIAN ACTRESS

Justine and the Malone.Co team have been a dream to work with. From the first conversation to the end result, everything has been easy, straightforward and most importantly, fun! I’m really impressed with how Justine was able to take our brief and create the PERFECT result in one go. It made us feel that she really listened and understood the assignment. Not only do we love the look and feel of our site and the work Justine and her team did, but she was kind enough to teach us how to manage the site ourselves, which we really appreciate. We have felt supported throughout the entire journey and will absolutely be calling on Malone.Co again when we have more work to do!“.

GEORGINA AND PHOEBE HARKENSS, FOUNDER + DESIGNER

Working with Justine, Malone + Co was one of the best decisions we made in the launch of our business BOX-IE.  From the minute we started talking Justine took this project on like it was her own business and we clicked straight away.  Justine talked us through the process and kept us updated at every stage, she listened to us and was always willing to try any ideas we had.  I had no e-commerce experience so the guidance and support Justine provided exceeded my expectations.  She continues to work with us and I consider her part of our team rather than an external agency. The feedback from everyone on the site is so incredible and our success can be attributed to Justine’s expertise“.

SALLY CRINIS + LIZZIE WALMSLEY

“Justine was excellent to work with when undertaking such a huge, new and somewhat scary project. She is lovely, and her keen design eye and aesthetic gave us complete confidence in her service and style, as well as her nurturing yet professional nature. We were thrilled with seeing our vision come to life. It was everything that we hoped for and more. Building an online store has progressed our business to be up to date with the modern world, and accessible to everyone and anyone. Being nearly 100 years old we are proud to say we now have an online shop-able presence.”.

LOVE FROM THE LE LOUVRE GIRLS

“We approached Justine because we were looking for someone who could quickly understand our brand and bring new ideas whilst being flexible enough to listen to our ideas and adapt to our style, which we had given a lot of thought to. Because we don’t have graphic designers in-house, it is also important that our graphic design partner could respond within a reasonable timeframe when we needed them. Working with Justine is so easy! She values the relationship, responds very quickly, provides a range of ideas, keeps the project moving at a good pace, makes good recommendations and is always open to our ideas. Her approach is very professional in a relaxed and friendly way. We recommend Justine to our own clients – that probably says it all!”

LAILANI BURRA – CEO AT .ID

We have worked with Justine Malone to produce infographic materials for a number of our projects, including A Home in Moreland e-Book. Justine is a pleasure to work with and is very good at translating complex data into a graphic story. A Home in Moreland e-Book has made technical information accessible to a wide audience and has attracted positive feedback. We have used this e-Book to explain population and housing diversity and growth in many of our subsequent projects.”

KAREN BAYLY – MORELAND CITY COUNCIL

Justine has been great to work with! We needed a website that showed what we did and told our story, as well as an online store. Justine understood exactly what we needed and was able to get it up and running faster than we expected. Our website has really helped grow our business and our online store runs so smoothly. Justine’s ongoing support is amazing, nothing is too difficult, regardless of the time of day or night. Justine really cares about what she does.

RUBEN BERTOLO + NELSON COUTINHO – OWNERS OF CASA NATA

“The current retail climate is exceptionally fast-paced and requires a quick turnaround of digital assets which are engaging and causes the customer to stop and take notice. Having a creative partner in Malone + Co helps us to achieve that goal and is an imperative part of our digital strategy”.

MEAGAN JAMES – CALIBRE

The trust builds

Creative Branding Team

Your brand’s next chapter

With experience across start-ups and global names, we’ve built brands in beauty, lifestyle and wellness missions that have launched Australian firsts and products into David Jones, Mecca, Woolworths, Boots UK, Tesco, Walmart, Priceline and many more. We help align your brand in order to scale into new markets.

Justine Malone featured in auspreneur
She defined
East Live Escape
ticker news interview

Truth on a Pedestal Podcast

podcast

Founders who’ve turned ideas into thriving businesses. Hear the real stories behind building a brand. Honest conversations, lessons and perspectives from those shaping businesses of today from the ground up.

Founder to founder

brand audit

photo price guide

Not AI, Not Stock, real photography that creates an emotional connection in your brand. Photography isn’t just photos. Your images become your website, social media, first impression, advertising, retail pitch and your brand. 

Emotional connection through image.

Founders networking in Melbourne

the foundry room

A quarterly evening gathering for founders seeking a room filled with grounded, high-level business owners. The forever learners. The open-minded souls. The ones building with intention, curiosity and depth.

This is your room.